Complete Guide: Your First 30 Days of Starting a Cleaning Business in Australia

Starting a cleaning business in Australia is an exciting and rewarding venture. It’s a flexible way to be your own boss, control your income, and provide a valuable service to your community. Whether you’re looking for a career change or a side hustle, the first 30 days are crucial for setting the foundation of your business. This step-by-step guide will walk you through everything you need to get started confidently.

Day 1-5: Business Setup and Legal Requirements

1. Choose Your Business Structure

Decide whether to operate as a sole trader, partnership, or company. Many beginners start as sole traders for simplicity and low setup costs, but a company structure offers more protection and growth potential.

2. Register Your Business Name and ABN

Secure a unique business name and register it with the Australian Securities and Investments Commission (ASIC). Obtain an Australian Business Number (ABN), which is essential for invoicing and taxation.

3. Get the Necessary Licenses and Permits

In most cases, cleaning businesses don’t require special licenses in Australia, but some states have specific regulations for specialized services, such as carpet cleaning or pest control. Check local requirements to ensure compliance.

4. Open a Business Bank Account

Separating your business finances from personal accounts makes accounting and tax filing much easier. Choose a bank that offers small business accounts with low fees and online banking features.

5. Arrange Insurance

Protect yourself and your business with public liability insurance in case of accidents or property damage while on the job. You may also want to consider income protection and workers' compensation if you plan to hire staff.

Day 6-10: Branding and Marketing Setup

1. Create a Memorable Business Name

Choose a name that is easy to remember and reflects the type of cleaning services you offer. A catchy name can help you stand out in a competitive market.

2. Build Your Online Presence

In today’s digital age, having an online presence is essential. Create a simple, professional website that showcases your services, pricing, and contact details. Make it easy for potential clients to book or request quotes.

3. Set Up Social Media Profiles

Social media is a powerful tool for attracting local customers. Set up business profiles on Facebook and Instagram to share before-and-after photos, customer testimonials, and special promotions.

4. Get Listed on Google My Business

Appear in local search results by creating a Google My Business profile. Encourage satisfied clients to leave positive reviews to build your reputation and attract more clients.

5. Design Promotional Materials

Even in the digital age, traditional marketing materials like business cards and flyers can be very effective. Distribute them locally in high-traffic areas like community centers, cafes, and real estate offices.

HINT: Get all the advice and tools you'll need at Cleaning Startups Australia

Day 11-15: Equipment and Supplies

1. Make a Cleaning Equipment List

Start with the essentials:

Microfiber cloths and sponges
Mop and bucket
Vacuum cleaner (HEPA recommended for allergy-sensitive clients)
General cleaning agents (eco-friendly products are a plus)
Protective gear (gloves, masks, aprons)

2. Find Reliable Suppliers

Compare prices from local stores and online suppliers to get the best deals on equipment and supplies. Buying in bulk can save you money over time.

3. Prepare Your Vehicle

You don’t need a fancy van to get started. Use your existing car and organize your cleaning supplies efficiently. As your business grows, you can invest in a branded vehicle for added professionalism and local advertising.

Day 16-20: Pricing Strategy and Service Menu

1. Research Competitor Pricing

Research what local competitors are charging for similar services. This helps you set competitive rates while ensuring profitability.

2. Create a Flexible Service Menu

Offer a variety of cleaning services to cater to different client needs, such as:

Regular domestic cleaning
End-of-lease cleaning
Commercial office cleaning
Deep cleaning or spring cleaning
Specialty services (e.g., window washing, carpet cleaning)

3. Set Your Prices

Start with competitive introductory rates to attract new clients, then adjust as your reputation grows. Consider offering discounts for regular customers or referral bonuses to encourage word-of-mouth marketing.

4. Create Professional Quotes and Invoices

Using digital invoicing tools makes your business look more professional and keeps your finances organized. This also streamlines payment processing, ensuring consistent cash flow.

Day 21-25: Marketing and Client Acquisition

1. Launch a Local Marketing Campaign

Start promoting your services in your local area. Use flyers, community notice boards, and even local newspapers to reach potential clients.

2. Leverage Social Media Advertising

Targeted ads on Facebook and Instagram allow you to reach local customers interested in cleaning services. Use eye-catching images and highlight special offers to generate interest.

3. Network with Local Businesses

Form partnerships with real estate agents, property managers, and other local businesses to get regular cleaning contracts and referrals. Networking is a powerful tool for growing your client base.

4. Build Your Reputation with Reviews

Customer reviews are crucial for building trust. Encourage satisfied clients to leave positive feedback online. A few 5-star reviews can significantly impact your business growth.

Day 26-30: Review, Optimize, and Expand

1. Evaluate Your Progress

Look back at your first 30 days and assess what worked well and what didn’t. This helps you fine-tune your strategies for better results.

2. Adjust Your Pricing and Services

Based on client feedback and market demand, you may need to adjust your prices or expand your service offerings. Being flexible helps you stay competitive.

3. Plan for Growth

If demand is high, consider hiring additional staff or subcontractors to handle the workload. Invest in scheduling software to manage bookings efficiently and maintain quality service.

4. Build Customer Loyalty

Offer loyalty programs, subscription-based cleaning services, or personalized follow-ups to encourage repeat business. Happy customers are your best marketing tool.

Why Start a Cleaning Business in Australia?

Starting a cleaning business offers high-profit margins, flexible working hours, and the ability to be your own boss. You control your income, choose your clients, and grow at your own pace.

The demand for cleaning services is consistently high, from busy families needing domestic cleaning to businesses looking for reliable office cleaning solutions. This makes it an excellent opportunity for aspiring entrepreneurs.

Ready to Get Started?

With a clear action plan and a little determination, you can launch a successful cleaning business in just 30 days. Remember, the key to success is consistency, excellent customer service, and effective marketing.

Are you ready to take the leap into entrepreneurship? There’s never been a better time to start your own cleaning business! Visit Cleaning Startups Australia for a step-by-step action plan with all the templates, plans and advice you'll need to crush it in the industry.